5 Secrets to Make Your Packaging Stand Out

You’ve probably spent a small fortune on developing your brand.
You have studied your target market. Sized up the competitors. Invested in designing a logo and website. You have the right colours, the right fonts, and the perfect tagline or slogan.

wholesale cheap quality paper bags
You’re ready to throw open the doors and wow your first customer.

But there could be one thing you may have overlooked.

Paper packaging.

Have you considered using your retail shopping bags, e-commerce cardboard mailing boxes, and paper packaging to promote your business? Do your paper bags complement your brand? Do they shout your name to anyone who passes by? Or do they look the same as the business next door?

Investing in custom printed bags and postage boxes is a smart decision to help boost sales. And look no further than Australian-owned Smartbag, in Sydney’s south-western suburbs, to help you design a retail bag that suits your target market.

Printing your corporate logo on white paper bags or brown paper bags, or mailing boxes for online sales, is a cost-effective way to showcase your brand and promote your business. An eye-catching logo printed in full colour on a white paper bag, or a slogan or other branding elements printed on the sides of a brown paper bag can increase brand recognition and create a consistent brand image.

Customising your paper bags can add another layer to your marketing strategy and help build trust in your name. The more people carrying your bags means more exposure in shopping strips and shopping malls. Branded bags are a great way to catch the attention of prospective customers and make them curious about your products and want to buy your merchandise.
1. Understand your Target Market
Understanding your target audience is crucial in creating packaging that will appeal to them. You need to know what their preferences, tastes, and needs are, and design your paper bags or mailing boxes accordingly.

For example, if your target market is environmentally conscious, they may be looking for recycled options like a simple brown paper bag with twisted paper handles. These paper bags make a statement about your business and demonstrate your commitment to sustainability.

If you are catering to clientele who are looking for high end luxurious products, then a glossy laminated bag embossed with your company logo might be more attractive to these customers.
2. Keep it Simple
A straightforward design printed on paper bags can be more effective than a complicated one.

We’ve all seen signs with elegant cursive fonts that may look beautiful but are difficult to read. Bear in mind a potential customer walking past one of your bags has only a few seconds to interpret what is written on the bag. Too much text, or the wrong font size or style, and they could miss the most important information … like your business name.

Customers are more likely to notice and remember a design that is clear and easy to understand. Avoid cluttered graphics and text, and use a clean, minimalist design for paper bags.
3. Make it Memorable
Create a unique packaging design that will stand out from your competitors.

Use bold colours and eye-catching graphics to make your paper bags more memorable. Match the colours with the interior of your store or e-commerce website. The goal is to make your shopping bags or mailing boxes so memorable that customers will be able to recognise them at a glance.

Consider wrapping your products in coloured tissue paper, or adding a sticker in full colour, or a stamp to add a wow factor to the unboxing experience for your online customers.
4. Focus on Functionality
Your mailing boxes should not only look good but also be functional. They should protect your product in transit and be easy for your customers to open, yet secure enough to withstand the wear and tear of shipping and handling.

Smartbag stocks a range of mailing boxes and gift boxes suitable for your needs. The tough and durable mailing boxes are made from high-quality corrugated board making them safe and secure to ship around the country or overseas. The self-locking design makes them easy to assemble and they are supplied flat for convenient storage.

A versatile non-woven reusable bag, like the supermarket green bags, is a popular type of bag customers love to reuse and recycle. Consider these bags for your market stall, trade show, or gift fair as they make a great promotional giveaway. Your message, printed on one side or both, will be visible time and time again.
5. Be Kind to the Planet
Single-use plastic bags have been banned across Australia for many months, and more and more businesses are stocking their checkouts with paper bags.

Paper bags are biodegradable and made from a renewable resource. Unlike plastic bags, which can take hundreds of years to break down, paper bags can be decomposed within months. They are also recyclable with systems in place in Councils across Australia to collect and process paper for reuse. This creates a closed-loop system where paper bags can be recycled multiple times, reducing the need for virgin materials, and reducing waste.
Stand out from the Crowd
In a crowded market, printed packaging can help your business stand out from the competition.

Custom printed bags and personalised mailing boxes can provide a range of benefits for your company or retail store, from branding and differentiation to improved customer experiences and sustainability.

Paper bags come in a variety of sizes, colours, and styles, making it easy for you to choose the perfect option for your business.

Contact the sales team at Smartbag to discuss which type of bag or mailing box is right for your business. They can also tell you more about the cost-effective fast print options available. Click and collect is also available for the Ingleburn warehouse

Custom printed packaging is worth considering as an investment in your business’s long-term success. Make the smart choice and give Smartbag a call on 1300 874 559 or order direct from the website at www.smartbag.com.au
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