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The Anatomy of a Useful Trade Show Gift Bag

Thursday, July 13, 2017 | Comments (0)

Ask anyone who frequents several trade shows and conferences in a year, and they’ve probably amassed an impressive collection of thumb drives, sticky pads, and pens from exhibitors, eager to give away their trade show bags. Chances are, these items are somewhere in their houses collecting dust.

Given the time and money you invested in securing a slot at these trade shows, naturally, you want to get the most ROI out of the experience. And one way to do that is to include items in your trade show bags that attendees will actually like. 

Cancel your order for those cheap flash drives. In this guide, we’re giving you a few gift bag ideas that people will find useful. 

Reusable Water Bottles

If you want to wear your eco-friendliness on your sleeve, investing in BPA-free reusable water bottles is a great way to show that you care for the environment, while giving away useful branded merchandise.

Reusable water bottles are especially handy for attendees who flew in just for the event, as many of them will have lost the disposable bottles from their hotel rooms. And if you order high-quality bottles, your giveaways will have a marketing mileage that lasts long after the show is over.

Lip Balm

With all the conversation happening on the trade show floor, you can bet many an attendee’s lips will be dry and chapped. Lip balm is one of those things that people don’t realize they appreciate having until they see it in their trade show bag. And because lip balm has the dual purpose of keeping lips moisturized in both hot and cold weather, they’re great for pretty much anywhere.

Add your logo and brand name, and trade show attendees will appreciate running into a company thoughtful enough to give free lip balm. 

Breath Mints

Just like lip balm, breath mints are a thoughtful way to address a concern many people have about trade shows: bad breath.

All the meetings and conversations attendees have with potentially hundreds of people make breath mints one of the most practical giveaways you could offer. It doesn’t hurt that breath mints are cheap and easy to repack in custom branded packaging.

Power Banks

Many trade show attendees love it if event organizers are thoughtful enough to have charging stations for their mobile devices and notebook computers. But not all trade shows offer such a convenience, making it a good idea to include power banks or USB chargers as one of your gift bag items. Bonus points if you give away a power bank with a full charge.

Reusable Tote Bags 

Although reusable tote bags are a trade show staple, they’re still a great way to make a great first impression with your event attendees. If you want people to use your bags, it pays to invest in quality materials and decent design. Less is always more with branded merchandise, so err on the side of minimalism instead of going overboard with the loud colours and large graphics.

For all your reusable tote bag needs, Smartbag has you covered! As Australia’s leading provider of custom printed bags, we have a wide range of packaging solutions, perfect for retail, promotions, and events. Visit our contact page to get in touch with the Smartbag team.

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