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5 Reasons Your Retail Business Should Invest in Custom Printed Bags

Tuesday, November 08, 2016 | Comments (0)

5 Reasons Your Retail Business Should Invest in Custom Printed Bags

Although much has been said about the role that large retailers have on the Australian economy, small businesses are just as important.  Small to medium enterprises (SMEs) in Australia, or businesses that employ fewer than 20 staff, account for about 46 per cent of the private sector workforce in 2015, according to a report by The Australian. That is 15 per cent more than the businesses that employ more than 200 staff (30 per cent).

So clearly, small businesses are important. However, this doesn’t mean that small business owners can rest easy, not when SMEs are especially prone to failure. The same report in The Australian shows that, “In June 2011, Australia had 2.1 million businesses, but only two-thirds of the 582,000 with between one and four staff were still around four years later. Eighty-three per cent of the 3500 with more than 200 staff, by contrast, survived.”

The onus is on small business owners to think of new ideas to market their brand and keep their name and message on the minds of their customers. This, however, is easier said than done for small retailers, who often have to work with limited budgets.

One workaround to this problem is to invest in custom shopping bags which companies personalise with their own logo, slogan, contact information, and brand colours. Below are a few reasons why your retail business should consider investing in custom shopping bags.

  1. Your Customers Actually Need Them

If your store sells any kind of physical product, your shoppers will obviously need some kind of bag to carry any goods they purchase.

Whether your business is a hardware store, a butcher shop, a bakery, or a pharmacy/chemist, the fact that you sell tangible goods presents an opportunity to use custom shopping bags with your branding and message. Take this as an opportunity to put your message and brand at the forefront of your business operations.

  1. Customers are Reusing Bags More Often

What’s better than a custom shopping bag? How about one that’s actually reusable?

It took a while, but people are finally waking up to the negative impact of plastics. Several retail establishments around the world now actively promote the use of reusable shopping bags to cut ocean waste and protect marine life. And shoppers have responded in kind, with a 2010 report by the Food Marketing Institute (FMI) showing that about half of all shoppers they surveyed brought their own bags when buying groceries.

If you want to get the most mileage out of your reusable shopping bags, consider thinking about how they’ll be used after your customers do their shopping. Custom wine gift bags, for example, have a low potential of being reused due to their specific application.

Consider custom tote bags with a flat bottom, which can be reused whenever your customers need something simple when going on a picnic, to the gym, or for simply carrying random items.

  1. Custom Shopping Bags are Relatively Cost-Effective

While buying custom shopping bags won’t be a cheap investment, their real value becomes evident when you factor in the potential advertising mileage you can get when your customers to use them.

When you think about it, reusable shopping bags designed with your logo, slogan, and brand colours cost far less than say, buying billboard space, buying spots on TV and radio, or paying for print ads. While these advertising platforms are indeed effective at reaching a large audience, they’re often not within the budget of small businesses.

Custom shopping bags not only fulfil a practical purpose, they also double as a marketing tool, especially if they’re well designed.

  1. Custom Shopping Bags Put Your Brand Front and Centre

Do you want to reach out to potential customers without blowing your budget? Investing in custom shopping bags lets you do just that by functioning as mini billboards visible to the public whenever your customers use them. And if your bags are reusable, you get more mileage after your customers bring them home after shopping at your store.

Every customer that walks out of your store with your bags acts as a walking poster/billboard, showing your name to countless people who perhaps haven’t even heard of your store before. Sure, there’s no way of knowing whether this kind of marketing will immediately lead to sales, but that’s not the point.

Marketing isn’t only about immediately increasing revenue, it’s also about putting your name out there and in the minds of would be customers. Custom shopping bags help create positive impressions, which is the first step in working your way towards driving profits.

  1. They Are Good for the Environment

Despite growing awareness of their negative impact on the environment, disposable plastic shopping bags are still very common. From department stores to pharmacies, they are often the primary means of carrying purchases.

According to Clean Up Australia, “Australians use 3.92 billion plastic bags a year, that's over 10 million new bags being used every day. An estimated 3.76 billion bags or 20,700 tonnes of plastic are disposed of in landfill sites throughout Australia every year. Australians dump 7,150 recyclable plastic bags into landfills every minute or 429,000 bags every hour.”

Reusable shopping bags practically eliminate this problem and take plastics out of the equation. As consumers become more conscious of their lifestyle choices, they gravitate towards using eco-friendly materials and observing sustainable practices.

Offering high quality and well-designed shopping bags made from jute or cotton should allow you to target these shoppers. This not only gives your bags marketing value, it also helps you establish your business as a brand that supports the protection of the environment.

Order Your Custom Shopping Bags Today

When ordering custom a bags, be sure to work with a reliable packaging provider with experience in the industry and a strong track record of working with Australian businesses.
Talk to Smartbag today on 1300 874 559 to find out how our services can help you. 

We produce bags in practically all colours, sizes, and materials, giving you a wide range of customisation options. 

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