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4 Reasons Your Brand Should Still Invest in Stickers in 2017

Tuesday, June 13, 2017 | Comments (0)

Stickers are by far one of the cheapest ways to effectively promote your brand. They’re easy to make, design, and market—all you really need is the right approach to generate interest.

This should be enough to give you reason to invest in old-school sticker marketing. When you look at the dollar investment relative to ROI with branded stickers, it’s clear that you’re getting a low cost-per-impression for a material that literally sticks around for years .

However, only a few marketers and businesses still pay any kind of attention to this tried and tested sticky marketing tool.

In this guide, we go over 4 simple reasons why stickers are still worth your time and money.

1.     Stickers Have Never Been More Flexible

Let’s face it, the car bumper is usually the first thing that comes to mind when thinking about where to place stickers.

Fortunately, stickers have long since evolved from their big, plain rectangular days. Today’s stickers come in all shapes, sizes, and finishes, and can go pretty much anywhere—notebook computers, water bottles, phones, clothes, and gym equipment. The possibilities are endless.

Of course, making people want to use your stickers on their personal items is another challenge, which we’ll discuss in another post.

2.     Stickers are a Great Way to Generate Word-of-Mouth

Even in today’s world of social media, content marketing, SEO, and online paid ads, nothing beats good old word of mouth.

According to a survey by Business 2 Community and National Harris Poll Online, “82 percent of consumers seek recommendations from friends and family when considering a purchase.”

Stickers come in by encouraging and amplifying word of mouth. Each sticker you design and print has the potential of being a conversation starter, even a silent form of endorsement.

When you look at how people like to adorn their laptops with stickers, you’re seeing someone who’s willing to connect themselves with a particular brand.

3.     Stickers are Easy to Combine with Social Media

If you already have a social media campaign but feel it needs a bigger push in terms of impressions and reach, stickers have your back covered and then some. Let’s say you have a social media campaign designed to generate entries for a submission contest. 

You can generate offline interest by printing a few hundred stickers with your:

  • ·      Brand
  • ·      Logo
  • ·      Contest hashtag

You can even incorporate stickers into your contest mechanics, perhaps through a “find the sticker” challenge, where your followers need to have a selfie with your sticker and submit on Facebook or Twitter for a chance to win prizes.

4.     Stickers Can be Desirable Merch

When done right, promotional stickers can be desirable merchandise themselves. Your brand name, slogan, or brand image can increase the value and desirability of your sticky product.

Think of Apple stickers, for example, and how thousands of people actually keep and use the stickers that come with their electronic devices. In the case of Apple, the company has cultivated a high-end image for itself that their stickers become an extension of this.

When it comes right down to it, stickers are the perfect marketing tool because they help communicate your brand’s image and value, and can even build relationships. At its core, sticker marketing is all about generating awareness, curiosity, and brand/product recall. 

But as with any kind of marketing campaign, sticker marketing requires careful brainstorming, planning, execution, and of course, the right sticker. 

For your custom bag needs, don’t hesitate to contact Smartbag, Australia’s leading provider of custom printed bags and logo bags. Visit our contact page to get in touch with the Smartbag team.

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