May 2019, by Julius Abendan
What's the Big Deal with Custom Printed Reusable Bags?
If you’re like most Australian consumers, your shopping game plan might involve spending your money only when there’s a special sale. If you’re buying food, for example, you go to where the bargains are—perhaps “buy one get one” offers on toiletries or clearance sales on bread and cereal.
If you’re a business owner with this same mindset of frugality, you can’t go wrong investing in reusable shopping bags. Below are 4 reasons your company needs them today.
They Save Money
Let’s start with the obvious: Cash savings.
According to a 2013 survey, 60 per cent of B2B industrial buyers base their purchase decisions on price. And it just so happens that reusable shopping bags are one of the simplest ways to get more out of every dollar you spend on your business.
For example, if your business is in retail, reusable shopping bags allow you to cut spending on single-use plastic bags. It also allows you to turn a small profit off your investment—especially if you buy in bulk—if you charge a few dollars for each reusable shopping bag.
Fewer Purchases
Because of the reusability of fabric or ‘eco’ bags, you won’t have to spend as much time (or money) thinking about where to buy your next round of retail bags. Each bag your customers buy lasts several years, which means less time and effort ordering more bags. And if you buy wholesale reusable bags, you’ll have several thousand bags in stock that should last for the better part of the year.
If anything, this means you and your employees can spend more time on important business matters.
They’re Good for the Environment
If you want to show your customers that you care about the environment, switching to reusable bags is one way of putting your money where your mouth is.
If you’re like many businesses, you probably use plastic bags as your customers’ carry bags when they shop at your store.
But according to figures from the Australian Bureau of Statistics, “In 2001, 19.0 million tonnes of waste were disposed to landfill, and by 2007 this had grown to more than 21.3 million tonnes.” The difficulty of recycling single-use plastic bags means they often end in the ocean, where they kill thousands of aquatic mammals, birds, and fish each year..
IThe silver lining is that more consumers are beginning to realize the impact of their plastic dependence, switching to reusable shopping bags as a result.
By offering reusable shopping bags, your business can keep up with this growing eco-friendly movement and send consumers the message that you actually care about the environment and want to do your part.
Reusable Bags are a Great Platform for Raising Brand Awareness
Printed reusable shopping bags aren’t just bags., They can be platforms for spreading brand awareness.
Think of each bag your customers use as a walking billboard—complete with your brand logo, brand colours, and even contact information. And because of their utilitarian and reusable nature, customised shopping bags can generate a remarkable number of impressions from people who see them on the street, at the mall, gym, school, or what have you.
Reusable Shopping Bags Are a Great Investment
As a business owner, every purchasing decision you make matters. Investing in reusable shopping bags ticks off all the descriptions of a great investment: they save time and money, simplify your budget, and raise brand awareness.
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