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3 Reasons Your Brand Should Invest in Custom Product Packaging

Thursday, June 15, 2017 | Comments (0)

We are all attracted to, well…attractive things. It’s reason art is such a core part of human nature and why it plays a huge role in why the advertising industry is worth 550 billion U.S. dollars in 2017.

Art inspires people. It evokes emotions and provokes thought. And if you incorporate great art into your product’s packaging, it can be enough to encourage consumers to buy it.

Think about it. Between a product with premium, glossy-finish packaging and one that comes in a generic brown paper box, which one makes a more memorable first impression?

This is why custom product packaging is important. Still not convinced? Below are a few more reasons to help you make up your mind. 

1.     Great Packaging Triggers Customer Interest

Appearances shape the first impression people have of your product. Packaging design is essentially the first tangible touch point between you and your customers. 

Ideally, your product packaging should give consumers everything they need to know about what’s inside, or at the very least, what your product looks like. This is where design comes in; it should pique a potential customer’s interest just enough for them to want to get a closer look, all while telling what your product is about.

In other words, the perfect product packaging design is a blend of informative yet creative enough to stand out from, say, a shelf.

2.     Product Packaging Cultivates Brand Identity

Product packaging plays a huge role in how we perceive and remember brands. The iconic blue of Oreo cookies, for example, is so recognisable even kids will instantly make a connection with the brand.

Simply put, product packaging can and should be an extension of your brand identity. Its design should represent your brand accurately and set expectations of what your product offers. 

Of course, design is all relative.

Remember that brown paper box example I mentioned earlier? Well that minimalist Kraft box package can easily work with, say, a company that sells sustainable household items—paper is a sustainable material after all. Of course, it wouldn’t hurt to add a few extra design details (e.g. typography, your logo, shapes, and frames) here and there to make the package more attractive.

On the other hand, this same package would probably not be consistent with a luxury brand. In this case, you need a product that exudes class and elegance—think lots of whites, blacks, or metallic colours.

3.     Packaging is Tied to Sales

OK, so we know product packaging represents a marketing opportunity, but what about sales performance?

According to a report by The Paper Worker:

      “Business have reported a 30% increase in consumer interest when those businesses show a strong attention to packaging.”

      “About 52% of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.”

Of course, sales performance will ultimately depend on whether the quality of your product can actually live up to the quality of its packaging.

For more packaging design tips and tricks, be sure to follow this blog. For your custom bag needs, don’t hesitate to contact Smartbag, Australia’s leading provider of custom printed bags and logo bags. Visit our contact page to get in touch with the Smartbag team.

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