Integrating A New Product Into Your Range
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Launching a brand new product can be easier said than done. To get the best possible sales you need to think of a way to promote it that will really get everyone talking.
So why not think up a catchphrase or slogan and splash it across an eye catching and colorful bag that people will see every time they walk into your store?
Foldaway and tote bags are the perfect choice for any large store where the customers need something strong and long lasting to carry their goods home in. Just imagine the effect it would have if you had your business logo and promotional slogan for that brand new product emblazoned across all your reusable bags – right where the customers will see it every time they take the bag out and use it.
Thanks to the power of non woven polypropylene this can be a stunning reality! This material – known as NWPP for short – actually isn’t a material at all; it’s a form of plastic. But it’s a very environmentally friendly plastic that doesn’t have a detrimental effect on the landfills that are choking with the amount of rubbish we are continually throwing away. Instead it’s recycled and re-used again at the end of its naturally long life.
The fact that these bags hang around for such a long time is great news for you if your new product is going to be a staple part of your product range. You might spend more on a batch of promotional bags for your customers to use than you would on a full page advert in the local paper, but you can bet the bags will still be out there promoting your new product long after that newspaper has been consigned to the recycling pile.
This does bring one good point to mind though – you should make sure that your new product line is going to be a long term one otherwise the bags could very likely outlive the product they are promoting!
Of course the new product could be a variation on the NWPP bag itself. If you already give away reusable tote bags to your customers, why not introduce a range of different size tote bags and other options such as messenger bags that they can buy if they want to?
This can give a great boost to your sales, especially if you promote your new line by adding a large poster listing the benefits of buying one of these bags. Just imagine the response you would get if you offered to replace one of these bags if it wore out within a year of the original purchase date. Seeing as the chances of this kind of reusable bag wearing out in such a short time are virtually nil, you could have a monster sale on your hands – with no need to worry about having to replace any of the bags at all!
So why not order in some recyclable bags now and take a step towards boosting your business in a big way?
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