Top 7 Ingenious Ways to Market a Small Business
Marketing a small business is, by theory, a lot simpler because, for starters, an SME is often focused on a local market and does not have to worry about, at least in the beginning, establishing a nationwide or global presence. That’s the theoretical part—the actual application can be very difficult, especially for inexperienced entrepreneurs.
To help you out, we’ve compiled a list of 7 ingenious marketing techniques that are both inexpensive and effective. Try them out when you can!
1. Take Advantage of Social Media Sites
By now, you’re probably already posting updates about your business on Facebook, Twitter, Reddit, LinkedIn. But if you want an extra punch for building visibility—especially for really new business—use the paid advertising solutions on these sites, such as Sponsored Ads on Facebook. These paid options help you market your business faster by targeting an audience by demographic, as well as city/region.
2. Attend Trade Shows
The value of trade shows might be overshadowed by social media, but events still offer one of the best ways to build networks with influencers and, in a sense, “spy” on your competitors. Event networking on trade shows also gives you a chance to meet people who might be interested in entering into a business partnership with you. The possibilities are endless.
3. Think About Participating in Local Organizations
Corporate responsibility is still an effective part of any corporate communications strategy, showing your audience that you support a particular cause. First, think of what advocacy is closest to you—it may or may not be relevant to your business and its product. You can then highlight this cause by publishing the occasional press release about a sponsorship, or by holding promotions, with a certain percentage of each sale going to your supported organization. It’ll seem like a small thing, but it’s a good way of building
4. Organize Your Own Events
You can promote yourself better by setting small events of your own. For new businesses, events are one of the best ways to generate interest at the local level. Of course, your event has to be relevant to your brand or industry. For example, food and beverage SMEs can benefit from music and entertainment.
Use the event to give away gifts to attendees, giving them a taste of what you offer them as a business.
5. Give Your Target Market Some Freebies to Think About
Generosity knows no bounds. Organize a giveaway in which your customers can get freebies, like free Eco bags in which to put their purchases from your shop. Some giveaway schemes are literally so cheap that you can run such promos for a sustained period of time.
6. Think About Content Marketing
People consume information on an astronomical basis especially via the Internet. Get a solid content marketing plan made up and implemented. Articles can be written by you, or by others at reasonable rates; you can even re-purpose existing articles into new ones.
7. Develop an Affiliate Program for your Customers
This does not work for all businesses, but if your model is one that can work with creating a rewards program for your customers, then by all means, do so. This encourages your clientele to refer others in return for something, and initiates a viral marketing campaign for you by themselves.
For stuff that you can use for your free giveaways like custom bags for shoppers, check us out at Smartbag.com.au. Call us now at 1300 874 559, and we can discuss how we can help you out.
Who are the Burrumbuttock Hay Runners?
We get a few interesting requests here at Smartbag, but recently an email from my namesake, Andy (Andrea), piqued my interest.
‘These bags are to be used for our care packs for drought affected farmers. We make these packs to ensure that our farmers are receiving the basic essentials that most of us take for granted. I am a part of the Burrumbuttock Hay Runners who have now successfully done 11 hay runs to these farmers. Our last hay run was on April 1 to Ilfracombe.
We also delivered our care packs and hay to these farmers.’
Being a city slicker I had never heard of the Burrumbuttock Hay Runners and the name alone had me wondering. Burrumbuttock is actually a small town in the Riverina region of NSW.
After speaking to Andy I learned story of the hay runners and its founder Brendan Farrell who has paid a substantial amount from his own pocket to make these hay runs to drought affected farmers and graziers happen.
Welcome relief for a drought-stricken far west Queensland
The 11th Burrumbuttock Hay Runners convoy Andy refers to above arrived at Ilfracombe, east of Longreach in Queensland delivering much needed fodder to drought stricken farmers.
About 250 prime movers and 400 trailers completed their 1860km run hauling $6 million worth of hay to the drought-affected area of Queensland.
With this run the Burrumbuttock Hay Runners smashed their own record hay run set in January, this time bringing in 258 trucks pulling 406 trailers, carrying nearly 14,000 bales of hay, which will provide relief to drought-stricken graziers.
Founder Brendan Farrell says there are no plans to stop delivering hay until it rained and the drought finally broke.
Mr Farrell says the next destination will be to Thargomindah in remote south-west Queensland.
"They're in drought [and] I don't think half of Australia knows where it is [so] we'll put them on the map," Mr Farrell said.
"We'll do Thargomindah and then back into New South Wales and then back into Queensland — we'll see how it goes."
For our part, it is sobering to realise that the interior of Australia is so dry that graziers spend any money they have on just keeping their stock alive. There is nothing left over for basic needs such as shampoo or toothpaste – it is not essential to survival.
They are caught in a catch 22 of having such a large amount of land they are unable to access assistance, but they cannot sell or make a living from it either.
Our bags will be filled with donations from others to try and help out with their basic needs. One colour for gents and one colour for ladies.
We’ll be keeping you up to date with the Burrumbuttock Hay Runners – their next run, who participates and who they help, and what of the future in an arid land?
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The arrival of a new year often brings many changes across various industries and fields. Graphic and logo design is no exception. This 2016, Bill Gardner of LogoLounge has made a few predictions on what he thinks will be the trend in logo design. Gardner is a prolific predictor of graphic design trends, and has a track record of being the most accurate and sensible out of all the other industry authorities.