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CLIENT PROFILE - Soul Soup, helping the homeless on the Gold Coast

Aug 2016, by Joe Perantuono | Add a comment

 

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How to make a Paper Star with a Paper Bag

Jul 2016, by Joe Perantuono | Add a comment

 

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Planning the design of your retail space

Jul 2016, by Joe Perantuono | Add a comment

 

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Top 7 Ingenious Ways to Market a Small Business

Jul 2016, by Joe Perantuono | Add a comment

Top 7 Ingenious Ways to Market a Small Business

Marketing a small business is, by theory, a lot simpler because, for starters, an SME is often focused on a local market and does not have to worry about, at least in the beginning, establishing a nationwide or global presence. That’s the theoretical part—the actual application can be very difficult, especially for inexperienced entrepreneurs.

To help you out, we’ve compiled a list of 7 ingenious marketing techniques that are both inexpensive and effective. Try them out when you can!

1.       Take Advantage of Social Media Sites

By now, you’re probably already posting updates about your business on Facebook, Twitter, Reddit, LinkedIn. But if you want an extra punch for building visibility—especially for really new business—use the paid advertising solutions on these sites, such as Sponsored Ads on Facebook. These paid options help you market your business faster by targeting an audience by demographic, as well as city/region.

2.       Attend Trade Shows

The value of trade shows might be overshadowed by social media, but events still offer one of the best ways to build networks with influencers and, in a sense, “spy” on your competitors. Event networking on trade shows also gives you a chance to meet people who might be interested in entering into a business partnership with you. The possibilities are endless.

3.       Think About Participating in Local Organizations

Corporate responsibility is still an effective part of any corporate communications strategy, showing your audience that you support a particular cause. First, think of what advocacy is closest to you—it may or may not be relevant to your business and its product. You can then highlight this cause by publishing the occasional press release about a sponsorship, or by holding promotions, with a certain percentage of each sale going to your supported organization. It’ll seem like a small thing, but it’s a good way of building

4.       Organize Your Own Events

You can promote yourself better by setting small events of your own. For new businesses, events are one of the best ways to generate interest at the local level. Of course, your event has to be relevant to your brand or industry. For example, food and beverage SMEs can benefit from music and entertainment.

Use the event to give away gifts to attendees, giving them a taste of what you offer them as a business.

5.       Give Your Target Market Some Freebies to Think About

Generosity knows no bounds. Organize a giveaway in which your customers can get freebies, like free Eco bags in which to put their purchases from your shop. Some giveaway schemes are literally so cheap that you can run such promos for a sustained period of time.

6.       Think About Content Marketing

People consume information on an astronomical basis especially via the Internet. Get a solid content marketing plan made up and implemented. Articles can be written by you, or by others at reasonable rates; you can even re-purpose existing articles into new ones.

7.       Develop an Affiliate Program for your Customers

This does not work for all businesses, but if your model is one that can work with creating a rewards program for your customers, then by all means, do so. This encourages your clientele to refer others in return for something, and initiates a viral marketing campaign for you by themselves.

For stuff that you can use for your free giveaways like custom bags for shoppers, check us out at Smartbag.com.au. Call us now at 1300 874 559, and we can discuss how we can help you out.


 
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5 Award Winning Retail Shop Designs

Jun 2016, by Joe Perantuono | Add a comment

5 Award Winning Retail Shop Designs


Designing a retail store requires innovation, 
a knowledge of human psychology, and a whole lot of creativity. 
In this article, we list down 5 examples of truly innovative retail shop 
designs that you might want to emulate or, at least, 
take some ideas and incorporate into your retail designs.



Kindo Children’s Boutique

Stepping into this Monterrey, Mexico-based children’s boutique, you will find yourself and your kids treated to a quirky buy fun interior space. The entire store is designed using the concepts of a didactic bead maze. Children get to learn all about the different geometric shapes and forms, thanks to the innovative store design by Anagrama.

http://www.dezeen.com/2015/08/18/anagrama-kindo-childrens-boutique-store-mexico-interiors-oversized-bead-maze/



Okomeya Rice Store – Japan

The Japanese have always been distinctive with their designs and ideas, and this shows in their take on minimalist design as seen on Okomeya Rice Store. These innovators transformed the first floor of a timber building in Tokyo into a well-lit yet neatly arranged rice store. The store is operated by Japanese company OWAN, and is part of a thrust to rejuvenate the district where the store is located.

http://www.designboom.com/architecture/schemata-architects-jo-nagasaka-okomeya-rice-shop-tokyo-02-16-2015/



FEIT Shoe Store – New York

The result is an almost hypnotic design, with patterns that give the appearance of texture. Props to designer Jordan Maisie.
Another example of an innovative retail store interior design can be found in FEIT’s newly opened West Village outlet in New York. When you enter, you will find unique shelves made from individual planks of wood arranged on top of each with small gap in between. They look like columns of horizontal window blinds, and in the middle of each column are FEIT’s products.

http://www.nytimes.com/2015/09/03/t-magazine/feit-shoe-store-west-village-new-york.html?_r=0



Miu Miu – Aoyama District, Tokyo, Japan

Herzog and De Meuron teamed up with Italy-based shoemaker Miu Miu to revamp the retailer’s Aoyama District outlet in Tokyo, Japan. The result is an interior design concept that ups the ante in giving customers space for movement and relaxation. The design maximizes space, accessibility of the products, and comfort. Add in an excellent color scheme, and this is one shoe shop you will want to visit for ambience alone.

http://2x4.org/wall/218/2x4-miu-miu-aoyama-herzog-de-meuron/



Book Center in Trieste, Italy

SoNo Architects in Italy certainly gave competitors a run for their money when it unveiled the design for the Slovenian Book Center in Trieste.  SoNo’s interior designers transformed a 177-square meter space into a masterpiece, featuring seemingly endless lines of bookshelves that hug the walls, leaving a huge space for reading and sitting. The interior design combines with a historical façade that looks straight out of the Renaissance, thus setting the mood for reading and learning.

http://www.archdaily.com/772061/slovenian-book-center-in-trieste-sono-arhitekti


Of course, interior design is not the only thing that matters when designing a shop or any living space. For retailers, they can combine good interior design with excellent marketing techniques like free giveaways. Shopping bags are great viral marketing tools to give to your customers—contact Smartbag to learn how you can use them to your advantage.

Call us at (02) 9531 8000, and we can discuss how we can help you.

 
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Who are the Burrumbuttock Hay Runners?

Jun 2016, by Joe Perantuono | Add a comment

Who are the Burrumbuttock Hay Runners?

We get a few interesting requests here at Smartbag, but recently an email from my namesake, Andy (Andrea), piqued my interest. 

She wrote,
‘These bags are to be used for our care packs for drought affected farmers. We make these packs to ensure that our farmers are receiving the basic essentials that most of us take for granted. I am a part of the Burrumbuttock Hay Runners who have now successfully done 11 hay runs to these farmers. Our last hay run was on April 1 to Ilfracombe.

We also delivered our care packs and hay to these farmers.’

Being a city slicker I had never heard of the Burrumbuttock Hay Runners and the name alone had me wondering. Burrumbuttock is actually a small town in the Riverina region of NSW. 

After speaking to Andy I learned story of the hay runners and its founder Brendan Farrell who has paid a substantial amount from his own pocket to make these hay runs to drought affected farmers and graziers happen.

Welcome relief for a drought-stricken far west Queensland

The 11th Burrumbuttock Hay Runners convoy Andy refers to above arrived at Ilfracombe, east of Longreach in Queensland delivering much needed fodder to drought stricken farmers.
About 250 prime movers and 400 trailers completed their 1860km run hauling $6 million worth of hay to the drought-affected area of Queensland.
With this run the Burrumbuttock Hay Runners smashed their own record hay run set in January, this time bringing in 258 trucks pulling 406 trailers, carrying nearly 14,000 bales of hay, which will provide relief to drought-stricken graziers.

The future

Founder Brendan Farrell says there are no plans to stop delivering hay until it rained and the drought finally broke.
Mr Farrell says the next destination will be to Thargomindah in remote south-west Queensland.

"They're in drought [and] I don't think half of Australia knows where it is [so] we'll put them on the map," Mr Farrell said.

"We'll do Thargomindah and then back into New South Wales and then back into Queensland — we'll see how it goes."

For our part, it is sobering to realise that the interior of Australia is so dry that graziers spend any money they have on just keeping their stock alive. There is nothing left over for basic needs such as shampoo or toothpaste – it is not essential to survival. 

They are caught in a catch 22 of having such a large amount of land they are unable to access assistance, but they cannot sell or make a living from it either.
Our bags will be filled with donations from others to try and help out with their basic needs. One colour for gents and one colour for ladies.

We’ll be keeping you up to date with the Burrumbuttock Hay Runners – their next run, who participates and who they help, and what of the future in an arid land?

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Top Ten Design Trends For 2016-17

May 2016, by Joe Perantuono | Add a comment

The beauty of the graphic design industry lies in its ever-evolving nature. People’s preferences change; since graphic design has close ties with advertising and marketing, it’s only natural that the industry transforms in response to shifts in tastes and attitudes. 

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Top 5 Influential Graphic Designers of the 21st Century

May 2016, by Joe Perantuono | Add a comment

Top 5 Influential Graphic Designers of the 21st Century 

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Client Feature - Farm Gate Markets Hobart

May 2016, by Joe Perantuono | Add a comment

Farm Gate Market– a foodies dream in the heart of Hobart. 

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The Biggest Predicted Logo Trends For 2016-17

May 2016, by Joe Perantuono | Add a comment

The arrival of a new year often brings many changes across various industries and fields. Graphic and logo design is no exception. This 2016, Bill Gardner of LogoLounge has made a few predictions on what he thinks will be the trend in logo design. Gardner is a prolific predictor of graphic design trends, and has a track record of being the most accurate and sensible out of all the other industry authorities. 

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