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4 Ways Custom Shopping Bags Will Benefit Your Bottom Line

Nov 2016, by Joe Perantuono | Add a comment

4 Ways Custom Shopping Bags Will Benefit Your Bottom Line

As 2016 comes to a close, now is the perfect time to put out all the stops and ensure you hit your revenue goals by the end of Q4. If your profits are growing but not at the speed you want, you may have considered a number of strategies to get into the black, such as expanding online, changing your store hours, or holding new promotions.

While these strategies have been known to work, have you considered personalised packaging solutions in the form of custom printed shopping bags? While not exactly new, custom shopping bags are a tried and tested solution for improving your bottom line. And with the holidays fast approaching, they can be a timely investment. Below are a few of their benefits.

1.       Custom Shopping Bags Help to Build Brand Loyalty

A 2003 marketing study in Bangkok found that “...packaging reminds consumers of the quality of their purchase, and thus plays a role in satisfaction. Packaging also reminds consumers of their past purchases, so influences (sic) brand loyalty.”

Shopping bags designed with your brand’s logo and messages can serve as powerful advertising tools with incredible mileage. Imagine how each person that buys something from your store carries one as they return to their homes, and think of how many people see that branded bag along the way. Moreover, you can extend your bags’ mileage by producing them to be reusable.

Creating custom shopping bags boils down to thoughtful and clever design. Be sure to include your business logo, your brand colours, and your slogan. If possible, add your contact numbers and links to your social media channels.

Bottom line? Your shopping bags shouldn’t be just shopping bags. Think of them as walking billboards for building awareness and word of mouth marketing.

2.       Custom Shopping Bags Can Be Shareable

A reusable shopping bag is a blank canvas just waiting to be used as a visual marketing tool. According to Dotcom Distribution’s 2013 eCommerce Packaging Survey, “4 in 10 consumers would share a picture of an online order via social media if it came in a unique, branded or gift-like box, and 83 percent of those consumers would do so on Facebook.”

So clearly, product packaging can be a powerful factor for creating a solid first impression, with a practically limitless potential for online virality. With numbers like that, you’d be foolish not to be a little more thoughtful with how your design your shopping bags and other packaging materials.

Almost all retailers recognize the importance of making their shopping bags their own, which is why it’s rare for a retailer not to have some kind of personalised shopping bag for customers. Your job is to make sure you offer something creative and unique whether it’s in the choice of colour or material, you want your customers to feel excited when they shop at your store.

And if your brand-centric shopping bags truly stand out, this excitement just might spread across your customers’ own circle of followers.

3.       Custom Shopping Bags Help Establish Credibility

In the retail sector, image can make or break customer loyalty. If you want people to take your company seriously, offering flimsy plastic shopping bags won’t help your case. Taking the cheapest packaging option might be the economical choice, but it also gives the subliminal message (and a deadly one at that) that you’re cheap and that you don’t care about the quality of your product. Of course, this may not be true at all, but you never know how people make their conclusions based on what they see.

Personalised shopping bags help give your brand a more upscale image, which in turn helps to establish your credibility—a crucial factor if your business is relatively new. If you want to build trust with your customers, you need to show that you’re worth trusting. In other words, you need to look the part, whether it’s by fixing up your store premises, offering a wide product catalogue, or by ensuring your packaging reflects your brand’s desired image.

4.       Custom Shopping Bags Can Capture Repeat Customers

As mentioned earlier, the potential mileage you can get from custom shopping bags can make them worth their weight in gold. Besides having the power to attract new customers whenever your shopping bags are spotted on the street, custom shopping bags made from durable materials like polypropylene or fabric are bound to get reused in some way, expanding their marketing value even further.

And if you integrate your social media marketing (SMM) campaign into your custom packaging, you open the door to the possibility of your bags being seen on social media—provided that their designs are unique enough to be shareworthy, of course.

One way to make your shopping bags “work for you” and capture repeat customers is to offer an incentive program that gives discounts or some other special reward around your packaging. Not only will this encourage customers to reuse your shopping bags, it could also translate into multiple repeat purchases.

For example, you could offer a limited-time 10 percent discount to shoppers who reuse your shopping bags on their purchase. Alternatively, you could encourage shoppers to bring in at least 5 of your reusable shopping bags to qualify for a similar discount.

Not only will this help build brand loyalty, it also shows your community that you care about reducing your environmental footprint.

In Summary

Of course, these are just 4 of the more obvious benefits you can get from using custom shopping bags. Bottom line? Investing in personalised shopping bags is as much a marketing decision as it is a branding one. Perhaps the one catch with buying custom shopping bags is that it doesn’t always come cheap. Fortunately, there are ways to save on your investment, one of which is to order your bags in bulk and have them shipped to you directly.

If you’re not sure about what kind of bag to get or how to design your bags, talk to the experts of Smartbag to find out how we can help you. Call us at 1300 874 559. 

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5 Reasons Your Retail Business Should Invest in Custom Printed Bags

Nov 2016, by Joe Perantuono | Add a comment

5 Reasons Your Retail Business Should Invest in Custom Printed Bags 

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3 Crucial Elements Of A Product Packing Strategy

Oct 2016, by Joe Perantuono | Add a comment

3 Crucial Elements Of A Product Packing Strategy 

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CLIENT PROFILE - Soul Soup, helping the homeless on the Gold Coast

Aug 2016, by Joe Perantuono | Add a comment


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How to make a Paper Star with a Paper Bag

Jul 2016, by Joe Perantuono | Add a comment


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Planning the design of your retail space

Jul 2016, by Joe Perantuono | Add a comment


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Top 7 Ingenious Ways to Market a Small Business

Jul 2016, by Joe Perantuono | Add a comment

Top 7 Ingenious Ways to Market a Small Business

Marketing a small business is, by theory, a lot simpler because, for starters, an SME is often focused on a local market and does not have to worry about, at least in the beginning, establishing a nationwide or global presence. That’s the theoretical part—the actual application can be very difficult, especially for inexperienced entrepreneurs.

To help you out, we’ve compiled a list of 7 ingenious marketing techniques that are both inexpensive and effective. Try them out when you can!

1.       Take Advantage of Social Media Sites

By now, you’re probably already posting updates about your business on Facebook, Twitter, Reddit, LinkedIn. But if you want an extra punch for building visibility—especially for really new business—use the paid advertising solutions on these sites, such as Sponsored Ads on Facebook. These paid options help you market your business faster by targeting an audience by demographic, as well as city/region.

2.       Attend Trade Shows

The value of trade shows might be overshadowed by social media, but events still offer one of the best ways to build networks with influencers and, in a sense, “spy” on your competitors. Event networking on trade shows also gives you a chance to meet people who might be interested in entering into a business partnership with you. The possibilities are endless.

3.       Think About Participating in Local Organizations

Corporate responsibility is still an effective part of any corporate communications strategy, showing your audience that you support a particular cause. First, think of what advocacy is closest to you—it may or may not be relevant to your business and its product. You can then highlight this cause by publishing the occasional press release about a sponsorship, or by holding promotions, with a certain percentage of each sale going to your supported organization. It’ll seem like a small thing, but it’s a good way of building

4.       Organize Your Own Events

You can promote yourself better by setting small events of your own. For new businesses, events are one of the best ways to generate interest at the local level. Of course, your event has to be relevant to your brand or industry. For example, food and beverage SMEs can benefit from music and entertainment.

Use the event to give away gifts to attendees, giving them a taste of what you offer them as a business.

5.       Give Your Target Market Some Freebies to Think About

Generosity knows no bounds. Organize a giveaway in which your customers can get freebies, like free Eco bags in which to put their purchases from your shop. Some giveaway schemes are literally so cheap that you can run such promos for a sustained period of time.

6.       Think About Content Marketing

People consume information on an astronomical basis especially via the Internet. Get a solid content marketing plan made up and implemented. Articles can be written by you, or by others at reasonable rates; you can even re-purpose existing articles into new ones.

7.       Develop an Affiliate Program for your Customers

This does not work for all businesses, but if your model is one that can work with creating a rewards program for your customers, then by all means, do so. This encourages your clientele to refer others in return for something, and initiates a viral marketing campaign for you by themselves.

For stuff that you can use for your free giveaways like custom bags for shoppers, check us out at Smartbag.com.au. Call us now at 1300 874 559, and we can discuss how we can help you out.

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5 Award Winning Retail Shop Designs

Jun 2016, by Joe Perantuono | Add a comment

5 Award Winning Retail Shop Designs

Designing a retail store requires innovation, 
a knowledge of human psychology, and a whole lot of creativity. 
In this article, we list down 5 examples of truly innovative retail shop 
designs that you might want to emulate or, at least, 
take some ideas and incorporate into your retail designs.

Kindo Children’s Boutique

Stepping into this Monterrey, Mexico-based children’s boutique, you will find yourself and your kids treated to a quirky buy fun interior space. The entire store is designed using the concepts of a didactic bead maze. Children get to learn all about the different geometric shapes and forms, thanks to the innovative store design by Anagrama.


Okomeya Rice Store – Japan

The Japanese have always been distinctive with their designs and ideas, and this shows in their take on minimalist design as seen on Okomeya Rice Store. These innovators transformed the first floor of a timber building in Tokyo into a well-lit yet neatly arranged rice store. The store is operated by Japanese company OWAN, and is part of a thrust to rejuvenate the district where the store is located.


FEIT Shoe Store – New York

The result is an almost hypnotic design, with patterns that give the appearance of texture. Props to designer Jordan Maisie.
Another example of an innovative retail store interior design can be found in FEIT’s newly opened West Village outlet in New York. When you enter, you will find unique shelves made from individual planks of wood arranged on top of each with small gap in between. They look like columns of horizontal window blinds, and in the middle of each column are FEIT’s products.


Miu Miu – Aoyama District, Tokyo, Japan

Herzog and De Meuron teamed up with Italy-based shoemaker Miu Miu to revamp the retailer’s Aoyama District outlet in Tokyo, Japan. The result is an interior design concept that ups the ante in giving customers space for movement and relaxation. The design maximizes space, accessibility of the products, and comfort. Add in an excellent color scheme, and this is one shoe shop you will want to visit for ambience alone.


Book Center in Trieste, Italy

SoNo Architects in Italy certainly gave competitors a run for their money when it unveiled the design for the Slovenian Book Center in Trieste.  SoNo’s interior designers transformed a 177-square meter space into a masterpiece, featuring seemingly endless lines of bookshelves that hug the walls, leaving a huge space for reading and sitting. The interior design combines with a historical façade that looks straight out of the Renaissance, thus setting the mood for reading and learning.


Of course, interior design is not the only thing that matters when designing a shop or any living space. For retailers, they can combine good interior design with excellent marketing techniques like free giveaways. Shopping bags are great viral marketing tools to give to your customers—contact Smartbag to learn how you can use them to your advantage.

Call us at (02) 9531 8000, and we can discuss how we can help you.

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Who are the Burrumbuttock Hay Runners?

Jun 2016, by Joe Perantuono | Add a comment

Who are the Burrumbuttock Hay Runners?

We get a few interesting requests here at Smartbag, but recently an email from my namesake, Andy (Andrea), piqued my interest. 

She wrote,
‘These bags are to be used for our care packs for drought affected farmers. We make these packs to ensure that our farmers are receiving the basic essentials that most of us take for granted. I am a part of the Burrumbuttock Hay Runners who have now successfully done 11 hay runs to these farmers. Our last hay run was on April 1 to Ilfracombe.

We also delivered our care packs and hay to these farmers.’

Being a city slicker I had never heard of the Burrumbuttock Hay Runners and the name alone had me wondering. Burrumbuttock is actually a small town in the Riverina region of NSW. 

After speaking to Andy I learned story of the hay runners and its founder Brendan Farrell who has paid a substantial amount from his own pocket to make these hay runs to drought affected farmers and graziers happen.

Welcome relief for a drought-stricken far west Queensland

The 11th Burrumbuttock Hay Runners convoy Andy refers to above arrived at Ilfracombe, east of Longreach in Queensland delivering much needed fodder to drought stricken farmers.
About 250 prime movers and 400 trailers completed their 1860km run hauling $6 million worth of hay to the drought-affected area of Queensland.
With this run the Burrumbuttock Hay Runners smashed their own record hay run set in January, this time bringing in 258 trucks pulling 406 trailers, carrying nearly 14,000 bales of hay, which will provide relief to drought-stricken graziers.

The future

Founder Brendan Farrell says there are no plans to stop delivering hay until it rained and the drought finally broke.
Mr Farrell says the next destination will be to Thargomindah in remote south-west Queensland.

"They're in drought [and] I don't think half of Australia knows where it is [so] we'll put them on the map," Mr Farrell said.

"We'll do Thargomindah and then back into New South Wales and then back into Queensland — we'll see how it goes."

For our part, it is sobering to realise that the interior of Australia is so dry that graziers spend any money they have on just keeping their stock alive. There is nothing left over for basic needs such as shampoo or toothpaste – it is not essential to survival. 

They are caught in a catch 22 of having such a large amount of land they are unable to access assistance, but they cannot sell or make a living from it either.
Our bags will be filled with donations from others to try and help out with their basic needs. One colour for gents and one colour for ladies.

We’ll be keeping you up to date with the Burrumbuttock Hay Runners – their next run, who participates and who they help, and what of the future in an arid land?

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Top Ten Design Trends For 2016-17

May 2016, by Joe Perantuono | Add a comment

The beauty of the graphic design industry lies in its ever-evolving nature. People’s preferences change; since graphic design has close ties with advertising and marketing, it’s only natural that the industry transforms in response to shifts in tastes and attitudes. 

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