Factors that Explain the Popularity of Promotional Shopping Bags
The most powerful kind of advertising isn’t found on billboards, print ads, or paid digital ads. Truly effective advertising happens when your customers make it their own and share it with their own network of friends.
Custom shopping bags just so happen to fulfil this function. If they’re well-made and have great design, they have the potential of being shareworthy, or better yet, a status symbol in itself. The possibilities for customisation are practically limitless; you can design them in any size, shape, material, or colour you desire.
It’s no surprise then that personalised shopping bags have grown to become a staple among Australian retailers. Below are 3 factors behind their popularity.
Everything your business does that people see affects the kind of image cultivated among your potential and actual customers. For example, your ads will shape the kind of impression people make about your brand. Likewise, your storefront sets the tone for what shoppers can expect when they entire your premises.
As you may have guessed, this effect also extends to your product packaging—specifically, your shopping bags. If it’s made of cheap plastic, your customers might think that you don’t care about presentation—worse, that you don’t care about your products at all.
The lesson? Never underestimate the power of image.
When it comes to design and style, the sky’s the limit with what you can do with your custom shopping bags.
For example, if you want to turn your shopping bags into premium must-have items, consider ordering custom tote bags made from high-quality fabric.
If your business is a travel agency, you can print a map of the world and your brand logo on one side of the bag. On the other side, you can print a grid containing a list of cities—your customers can mark off the ones they’ve visited with a Sharpie.
Of course, you can also go with the usual strategy of ordering shopping bags in your brand colours, complete with your business logo and slogan. Again, it all boils down to your preference.
When compared next to say, a billboard, a full-page ad on a local newspaper or magazine, or even a TV or radio spot, custom shopping bags are usually more affordable (obviously, this depends on the volume of your order) and have a wider advertising reach.
If your bags are reusable, people won’t just see them as your customers return home from buying from your store, they’re mileage extends to each time your customer use them over and over again.
To ensure this happens as often as possible, you want your bags to be produced from high-quality materials. The design is also important. While you can’t please everyone, you want to stay away from anything too loud or gaudy—definitely nothing offensive to people’s senses.
Need more ideas or advice with your custom shopping bag order? Don't hesitate to contact the custom packaging experts at Smartbag today!
Call 1300 874 559 to learn more about our complete line of custom printed bags.